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Marketing by ScoChat

Turn one business idea into a week of content — and know what worked.

Marketing by ScoChat is the only ScoChat product you can start on your own today. Draft with AI, edit it yourself, preview every platform, schedule the week, watch publishing status and read a plain-language summary of the results.

  • Self-serve — no consultation required
  • Starter · $39/month, or $32/month billed annually
  • 850 AI credits — around 10 standard images
  • 1 brand · up to 6 connected profiles

Growth, Agency and Enterprise plans are coming soon.

The Marketing by ScoChat campaign engine turning one brief into posts, a calendar and analytics

The flow

One idea becomes a week of content.

Every post moves through the same eight steps — visible the whole way, never a black box.

  1. 01

    Brief

    One idea, your company's context

  2. 02

    AI draft

    Captions written from that brief

  3. 03

    Rewrite

    Shorten, expand, change the CTA

  4. 04

    Preview

    Rendered the way each platform will show it

  5. 05

    Calendar

    Drafts sit beside scheduled posts

  6. 06

    Publish

    Status monitored until it lands

  7. 07

    Inbox

    Replies collected in one queue

  8. 08

    Analyze

    Plain-language performance summary

Inside the workspace

Six modes, one content record.

Every post carries its brief, variants, previews, schedule and results through the same workspace — switch modes to see what each one does.

On-brand captions without the blank page

ScoChat writes captions from your company's information and rewrites existing posts, adapting one idea for each connected platform's format and limits.

  • AI caption generation from your company context
  • Post rewriting: shorten, expand, change the call to action
  • Platform-aware variants of one idea
  • You review everything before it is scheduled
How AI uses your company information →

Composer · one idea, three variants

LinkedIn
Long-form problem framing with a soft CTA
Instagram
Caption hook plus alt text
Facebook
Shortened version with a link
Tools
Rewrite · shorten · CTA · quality check
State
Draft — saved, not scheduled

See the post the way the platform will

Post previews show the exact caption, media and link as each network renders them, so nothing ships on faith.

  • Per-platform post previews
  • Character limits and truncation visible
  • Media, alt text and link checks
  • Edit and re-preview in place
See the workspace →

Post preview · LinkedIn

Caption
Rendered with final line breaks
Media
Image validated for the platform
Link
Preview card resolved
Length
Within LinkedIn limits

A content calendar the whole week fits into

Drafts and scheduled posts live on one calendar, so you can see gaps, balance formats and move a post by dragging it — not by rewriting a spreadsheet.

  • Content calendar across all connected profiles
  • Drafts beside scheduled posts
  • Up to 6 connected social profiles on one brand
  • Timezone-safe scheduling
See pricing →

Content calendar · one week

Mon
LinkedIn — educational post · scheduled
Wed
Instagram — carousel · draft
Thu
Facebook — short post · scheduled
Fri
Gap flagged — no post planned

Scheduled, published, and watched until it lands

Posts publish at the scheduled time, and publishing-status monitoring surfaces a readable reason and a manual retry if a platform rejects one.

  • Social scheduling with drafts
  • Publishing calendar across profiles
  • Publishing-status monitoring
  • Failures shown with a readable reason
Reliability controls →

Publishing queue

LinkedIn
Published 10:00 — success
Instagram
Published 11:30 — success
Facebook
Connection permission required — action needed
Retry
One click, never a silent skip

Comments and messages in one place

The basic social inbox brings supported comments and messages together so you can read and reply with context instead of checking five apps.

  • Supported comments and messages in one queue
  • Reply with the original post beside you
  • Unread and needs-reply views
  • Coverage depends on each platform's API
Supported platforms →

Social inbox

Comment
“Does this work for a 40-person firm?”
Comment
“Great checklist — can I share this?”
Needs reply
“I need help changing my booking.”
View
Unread · needs reply · resolved

Basic reports that answer “did it work?”

ScoChat keeps your analytics history and turns the numbers into a plain-language AI summary: what changed, and what to try next.

  • Reach, engagement, clicks and follower growth
  • AI analytics summaries in plain language
  • Analytics history retained on the plan
  • Basic reports you can share
Analytics and reporting →

Analytics summary

Reach
Trend against the previous period
Engagement
Rate by post and format
Summary
AI-written, evidence attached
Next action
One recommended test

AI Studio

Chat to draft it. Edit it yourself. Review before anything ships.

Marketing by ScoChat's content creation combines a chatbot-style brief with a manual editor, so the AI gives you a starting point — not the final word.

One brief entering the studio and fanning out into platform-shaped post variants

Chat

"Write a LinkedIn post about our new onboarding checklist, friendly but direct."
Draft generated from your company context — ready to edit on the right.

Manual editor open alongside chat

From brief to scheduled post

1. Brief or request
Type a brief in chat, or ask for a rewrite of an existing post — in your own words.
2. Generated draft
Marketing by ScoChat drafts a caption from your company context and the brief, or rewrites what you gave it.
3. Manual edits
Edit the draft directly in a text editor next to the chat — nothing is locked to the AI's first pass.
4. Platform & tone
Choose the platform and tone; Marketing by ScoChat adapts length, hashtags and formatting to fit.
5. Preview
See the caption, media and link rendered the way the destination platform will show it.
6. Save or schedule
Save as a draft, or place it on the calendar to publish later. Nothing posts without this step.

Image generation and editing draw on your AI credit allocation; standard captions and rewrites don't. You always see a preview before saving or scheduling.

Publishing and engagement

The calendar and the inbox, side by side.

Drafts sit next to scheduled posts, and supported comments and messages land in one queue — no separate apps to check.

Content calendar · one week

  • Mon LinkedIn Educational
  • Tue Nothing scheduled
  • Wed Instagram Carousel draft
  • Thu Facebook Short post
  • Fri Gap Nothing planned

Basic social inbox

  • LinkedIn comment

    "Does this work for a 40-person firm?"

    Needs reply

  • Instagram comment

    "Great checklist — can I share this?"

    Unread

  • Facebook message

    "I need help changing my booking."

    Needs reply

Coverage depends on each platform's API.

Plan → publish → understand

One continuous line from the calendar to the report.

Nothing is handed off to a black box. The same post you drafted is the one you schedule, the one whose publishing status you watch, and the one that shows up in your analytics history.

A content calendar feeding publishing statuses, an engagement trend chart and a summary report
Plan
Drafts and scheduled posts sit on one calendar, per profile and per day.
Publish
Each post carries its own status — queued, publishing, published or failed with a reason.
Understand
Reach, engagement, clicks and follower growth are kept over time, with an AI summary in plain language.

Analytics

Analytics history, summarized in plain language.

Reach, engagement, clicks and follower growth are kept over time. The AI summary explains what changed and suggests one thing to try next.

Engagement · 7 days

Preview data

"Engagement is up week over week, mostly from carousel posts on Instagram. Try a second LinkedIn post midweek to close the gap flagged on Friday."

AI summary · evidence attached

Reach

Trend against the previous period

Engagement

Rate by post and format

Clicks & follower growth

Tracked alongside reach

Basic reports

Shareable, in plain language

Marketing by ScoChat · Starter plan

$39/month

or $32/month billed annually

Starter is the one Marketing by ScoChat plan available today: 1 brand, up to 6 connected social profiles, and everything you need to draft, schedule, publish and report on a week of content.

AI credit meter

340 / 850

850 AI credits per month — enough for about 10 standard images. Standard captions and rewrites don't spend credits.

What's included

1 brand · 6 profiles

Account limits

  • 1 brand
  • Up to 6 connected social profiles
  • Scheduling
  • Analytics history

Content and AI

  • AI caption generation
  • Post rewriting
  • Content calendar
  • Post previews
  • AI analytics summaries
  • 850 AI credits
  • Enough for 10 standard images

Publishing and engagement

  • Social scheduling
  • Drafts
  • Publishing calendar
  • Basic social inbox
  • Publishing-status monitoring
  • Basic reports

Connected platforms

Connect the profiles you already use.

Up to 6 connected profiles on Starter, across the platforms below.

LinkedIn Instagram Facebook TikTok YouTube Google Business Profile

Exact publishing, inbox and analytics capabilities vary by network. Each platform's API, the permissions you grant, your account type and that platform's current rollout all affect what's available — functionality is not identical across platforms, and coverage can change as platforms update their APIs.

What you receive

Everything in the Starter workspace, in one list.

  • A self-serve Marketing by ScoChat workspace
  • 1 brand with up to 6 connected social profiles
  • AI content tools: create, rewrite, preview
  • A shared calendar for drafts and scheduled posts
  • Publishing-status monitoring with manual retry
  • A basic social inbox for supported platforms
  • Analytics history, AI summaries and basic reports
  • 850 AI credits per month
  • Settings and connection management for your profiles

Right for you if…

  • You run marketing for one brand and want to move fast without a project kickoff
  • You want AI-assisted drafting, but you review and approve everything before it goes out
  • Six or fewer connected social profiles cover your current channels

Not a fit if…

  • You manage multiple client brands from one workspace today (Agency, coming soon)
  • You need approval workflows or team roles across a larger organization (Enterprise, coming soon)
  • You need automated publishing with no manual review step — Marketing by ScoChat always keeps a review step

Product status

Starter is live. Everything past it is a direction, not a promise.

Any multi-client, approval, automation, white-label or CRM-style views you see in product previews are concepts for future plans — not features included in Starter today.

Growth

Coming soon

More brands, more connected profiles and a larger AI credit allocation for growing businesses. No price or feature list is final yet.

Agency

Coming soon

Multi-client workspaces, client-style filtering and agency reporting are in development. Any multi-client views shown in previews today are concept previews, not current Starter features.

Enterprise

Coming soon

Approval workflows, automation and white-label options for larger organizations. These are planned directions, not commitments or current entitlements.

FAQ

Questions about Marketing by ScoChat.

Marketing by ScoChat is ScoChat's self-serve social media product: AI-assisted content creation, previews, a shared calendar, scheduled publishing, a basic inbox and analytics with AI summaries — all inside one workspace you set up yourself.

No. ScoChat's other solutions are consultation-based projects. Marketing by ScoChat is the only ScoChat solution you can sign up for and start using immediately, without a consultation.

Starter is the only plan available today, at $39/month or $32/month billed annually. Growth, Agency and Enterprise are coming soon, with no pricing or feature commitments yet.

LinkedIn, Instagram, Facebook, TikTok, YouTube and Google Business Profile can be connected. Exact capabilities vary by platform — see the connected platforms section.

Marketing by ScoChat schedules and monitors publishing for posts you've reviewed and placed on the calendar. Inbox replies are always sent manually by you — nothing replies on your behalf.

Standard caption writing, rewriting and platform adaptation are included within reasonable product usage and don't require spending credits for typical use.

Credits cover higher-cost operations, primarily image generation and editing. They are ScoChat AI credits, not a measure of any underlying AI provider's tokens.

850 credits are enough for approximately 10 standard images per month. Actual usage can vary by operation and by the model used — this is an estimate, not a guarantee.

Yes. Every generated caption, rewrite and scheduled post can be previewed and edited before it's saved as a draft or scheduled to publish.

Supported comments and messages from your connected profiles, filterable by platform, message type and status, in one queue. Coverage depends on what each platform's API makes available.

Analytics use the reach, engagement, clicks and follower figures each connected platform reports. The AI summary explains trends in that reported data — Starter does not calculate lead or revenue attribution.

Not yet. Multi-client and agency-style views may appear in product previews as concepts, but they are labelled Coming soon and are not part of Starter today.

Use "Start Marketing by ScoChat" to sign up, or "Marketing by ScoChat login" if you already have an account.

Next step

Start Marketing by ScoChat today.

No consultation required for Starter. Sign up, connect your profiles and draft your first week of content.